DevArt Jewels, a Rome-based jewelry brand, needed interactive 3D content to launch its new phygital collection inside Web3 environments such as Spatial.io and Dropblox. To meet this need, we designed and developed a 3D virtual showroom on Spatial.io, built around the founder’s vision: an artistic, refined, and immersive metaverse capable of showcasing every piece of the collection like in a true design gallery. In parallel, we produced photorealistic renders and 3D product videos, including interactive versions that could be used both on the website and on social media, ensuring visual consistency and top-quality presentation across all channels. The result is a complete digital ecosystem that is virtual, interactive, and narrative, capable of presenting the collection in an innovative and highly engaging way, seamlessly blending the physical and digital worlds into a single phygital experience.