Ercos
Date
2023
Ophir, in collaboration with a renowned Italian art director, brought to life an ambitious rebranding project for Ercos, a historic Italian company specializing in bathroom furnishings. The main goal was to preserve the company's heritage while merging it with contemporary and innovative communication.
To best express Ercos' new visual identity, CGI was employed to create a futuristic and three-dimensional logo. Additionally, the rebranding included a collection of small 3D footage, incorporating surreal elements that highlight the products, projecting them into a distinctive and impactful dimension.
Ercos now presents itself with a refined and futuristic image, perfectly balanced between tradition and innovation.
Tags
- Furniture
- Manufacturing
- Industrial
- Retail and E-Commerce
- 3D
- Video
- Still Render
- Prototype
- Branding
- Logotype
- ADV
- CGI
- 3D Animation
- Art Direction
Business unit: Ophir Fundamentals