Corporate videos: the new standard in business communication

In recent years, the way companies communicate has changed radically. User attention spans are shorter than ever, visual content dominates the digital landscape, and brands must rely on clear, engaging, and immediate tools to convey who they are and what they do. In this context, corporate videos have become the new standard of business communication, an asset that blends storytelling, information, and strategic impact. This is why they now represent one of the most powerful content formats in modern marketing.

What is a corporate video and why is it so effective?

A corporate video is an audiovisual content designed to present a company, a product, a service, a process, or brand values. Unlike purely commercial advertising videos, a corporate video aims to inform, clarify, and build trust with the audience through professional and effective communication.

Its effectiveness comes from several factors:

Whether it’s a corporate video, a product video, or a motion graphics animation, the goal is always the same: to deliver a message with impact.

What corporate videos are used for and when companies should use them

Corporate videos are essential tools to improve both internal and external communication, present a brand professionally, and simplify the explanation of complex products or services. Companies increasingly rely on corporate videos to express brand identity, product videos to highlight features and benefits, and animated videos to clarify technical processes.

A business video is especially effective for launching new products or services, for marketing campaigns and ADV, for trade shows and corporate events, for sales presentations, onboarding and internal training and for institutional communication and employer branding

Incorporating video into your communication strategy increases online visibility, improves search engine ranking, and boosts engagement. This is why corporate videos are now a true strategic asset for modern companies.

Types of corporate videos for businesses and brands

Corporate videos come in many formats depending on communication goals and industry. Below are the main categories.

Corporate or institutional videos: identity, mission, and values

These videos tell the company's story: who they are, what they do, and their strategic vision. They reinforce brand identity and convey authority.

Watch Moncler’s new corporate video for their Milan headquarters.

Product videos: clearly showcasing features and benefits

Perfect for marketing and sales, product videos realistically highlight features, materials, innovations, and use cases. They are essential for e-commerce brands, manufacturing companies, and tech businesses.

Emotional videos and storytelling: creating a connection with the audience

These videos focus not just on explaining but evoking emotion. Visual storytelling allows brands to communicate values, purpose, and social impact enhancing empathy and memorability.

Watch the emotional video Ophir Studio helped create for Stella Artois.

Motion graphics videos: making technical content simple and clear

Through animated illustrations, icons, graphs, or 3D animation, motion graphics make complex procedures, services, or abstract concepts easy to understand. Ideal for tech, fintech, medical, and industrial companies.

Advertising videos and campaign spots

Short, high-impact videos designed for social media, ADV campaigns, or landing pages. They can be filmed live-action or fully created in CGI.

An example is Ophir Studio’s campaign video for Meta.

360° Videos: immersive and engaging brand experiences

360° videos allow viewers to explore a scene in every direction, creating an immersive experience that traditional videos cannot offer. They are ideal for virtual tours, product demonstrations, event coverage, and training sessions where spatial understanding is essential.

How to choose the ideal corporate video for your business

Your choice depends on:

A corporate video is ideal for storytelling; a product video supports conversion; an animated video simplifies complex content.

The benefits of using animated corporate videos

Animated corporate videos are becoming one of the most requested formats thanks to their clarity, visual impact, and versatility.

The power of visual communication and animated content

Animation can illustrate things that are difficult or impossible to film: internal processes, technical systems, data flows, and invisible mechanisms. It is ideal for tech, engineering, scientific, and industrial companies.

Higher engagement and better audience interaction

Animated videos capture attention, maintain focus, and improve understanding. Studies show video content increases conversions and reduces bounce rates.

A modern, universal, and highly shareable language

Animation works for any audience. It requires no filming and supports countless style, from minimal line art to realistic 3D. It is also highly effective for social media.

How to choose the most effective animated corporate video

Companies should evaluate content complexity, level of detail, budget and production time and the final communication goal. A clear pre-production analysis ensures maximum return on investment.

How much does a corporate video or animated video cost?

The cost of a corporate video varies greatly depending on the format, complexity, and production techniques involved.

Key factors that influence the cost

Tailored solutions for businesses and SMEs

There is no fixed price, every project is unique. SMEs often require short, high-impact videos, while larger companies may need more elaborate productions with complex storyboards and advanced 3D animation.

A strategic investment with measurable returns

Corporate videos are not an expens. They are an investment. They improve communication, strengthen brand credibility, support sales, and contribute to measurable business growth. This is why they are considered one of the highest-ROI tools in digital marketing today.

FAQ

What types of corporate videos exist?

The main categories include corporate or institutional videos, product videos, emotional storytelling videos, animated videos and motion graphics, advertising videos for marketing campaigns, and videos for events, trade shows, and corporate presentations.

How much does it cost to produce a corporate video?

The price depends on the duration, complexity, number of scenes, use of 3D animation, voice-over, storyboard, and post-production. Costs can range from a few hundred to several thousand euros depending on the project requirements.

When is it better to use an animated video instead of live-action footage?

Animated videos are ideal for explaining complex processes, technical products, software workflows, industrial operations, or abstract concepts. They are perfect for tech, engineering, and industrial companies that require clarity and precision.

What are the advantages of product videos?

They showcase features, materials, design, and product benefits in detail. Product videos can increase conversions, reduce purchase hesitation, and enhance communication on product pages and in marketing campaigns.

How long should a corporate video be?

It depends on the context. For example, a corporate video usually lasts 60–120 seconds; a product video 15–60 seconds; while an advertising video for social media may range from 6 to 20 seconds. The goal is to keep attention high and deliver the message as clearly and efficiently as possible.

Who can create a professional corporate video?

Video production agencies, creative studios like Ophir Studio, motion graphics teams, and CGI professionals. The right choice depends on the type of video needed corporate, animated, 3D, product-focused, or for a marketing campaign.